• Upholding Ethics & Privacy Moonshot Goal

      By 2030, we will fully automate our data control processes, making it easier for our customers to control their personal data

      Ultimately, transparency drives customers’ trust. Privacy is a fundamental right, and transparency in how Dell Technologies processes our customers’ personal data continues to be a paramount focus. Good business practices around ethical use of personal data must consider, first and foremost, the human impact of personal information collection and use. As a global company, we comply with privacy laws all over the world, help shape these laws and stay ahead of them with our customers’ right to privacy in mind.

    Goal Performance to Date About Our Performance in FY21
    MOONSHOT GOAL

    By 2030, we will fully automate our data control processes, making it easier for our customers to control their personal data

    Create a customer-facing privacy digital trust center as part of My Account features.

    FY21 Progress: Launched the new privacy trust center for registered Dell My Account users to be able to easily manage their data.


    FY20 Baseline: Focused on design and proof of concept. The features to deactivate and reactivate an online My Account were completed for 27 countries by end of FY20.

    In FY21, we launched the new privacy trust center for registered Dell My Account users to be able to easily manage their data. This self-service center allows users to access and delete their data and deactivate/reactivate their My Account when they no longer want to access their data. We implemented internally, partially automated privacy governance controls and processes (i.e., RSA Archer), including for our six new countries brought within Dell Technologies’ global privacy program in FY21 (Brazil, China, India, Panama, Thailand and South Korea), to ensure we process our customers' data requests in a timely manner. To develop stronger awareness on the importance of customer trust and privacy as a fundamental right, we launched new global privacy training as part of our required annual ethics training.26
    Expand our operational privacy compliance digital solution (i.e., RSA Archer) to integrate with the newly created privacy digital trust center in My Account.

    FY21 Progress: Strengthened our internal procedures by embedding operational privacy compliance controls and processes.


    FY20 Baseline: The features to deactivate and reactivate an online My Account were completed for 27 countries by end of FY20. FY20 was focused on design and proof of concept for the features to access and delete personal data.

    In FY21, we strengthened our internal procedures by embedding operational privacy compliance controls and processes (i.e., RSA Archer). For example, on a global scale, we enhanced our internal procedure for tracking any privacy incidents or concerns and created a new automated control to monitor 100% of our closed-loop corrective actions to drive stronger accountability for managing the data that Dell collects from customers.
    Enhance our online dell.com privacy statement to provide greater transparency on Dell’s data collection and privacy practice.

    FY21 Progress: In FY21, we updated Dell's U.S. privacy statement to provide greater transparency on Dell's data collection and privacy practice.


    FY20 Baseline: Enhance our online dell.com privacy statement to provide greater transparency on Dell’s data collection and privacy practice.

    In FY21, we expanded our commitment to provide greater transparency by updating the privacy statements for the six new countries brought within Dell Technologies’ global privacy program in FY21 (Brazil, China, India, Panama, Thailand and South Korea). This included the ability for these six new countries to control their data through our new privacy trust center.

    • 26 My Account is a password-protected feature on dell.com where a customer’s information and order details are stored.