• Press Release

    April 24, 2017

    Dell EMC Showcases Storage Solutions that Empower Media Professionals to Create Manage and Deliver Content at NAB Show 2017

    Latest innovations from Dell EMC and its community of collaborative partners include first-ever look at best-of-breed solutions for media and entertainment workflows and next-generation content delivery

    NAB SHOW, LAS VEGAS, - April 24, 2017 -

    Dell EMC announces it will showcase, for the first time ever, a comprehensive suite of storage solutions, including its Isilon All-Flash and Elastic Cloud Storage (ECS) platforms for television broadcasters, content creators and content delivery providers, at NAB Show 2017.

    As technologies that enhance the viewing experience continue to emerge, including higher frame rates and resolutions, high dynamic range (HDR) and wide color gamut (WCG), underlying storage infrastructures must effectively scale to keep up with expanding performance requirements. Further, the broadcast and media industries are under pressure to manage the exponential growth of content, demand for multiplatform content delivery, rigorous global production schedules and transition to all-IP media operations.

    A longtime trusted storage provider for the media and entertainment industry, Dell EMC and its established network of partners will demonstrate the latest technology that helps media professionals keep pace with increasing demands for storage capacity, collaboration, faster file access and operational efficiencies.

    Dell EMC is streamlining the customer experience at its booth this year. NAB attendees ranging from content creators, workflow wizards and streaming experts will be able to see the following demonstrations in Dell EMC’s Create, Manage and Deliver Solution Zones in Booth #SL9111:

    • Create Solution Zone – For the people who are passionate about creating content Dell EMC will be showcasing something fast and something new with Dell EMC’s Precision Workstations and the new All-Flash Isilon. NAB attendees will see demonstrations of high speed uncompressed 4K editing with Dell EMC’s partner Autodesk and compressed 4K multi-stream editing with Adobe® Premiere® Pro CC, part of Adobe Creative Cloud®.
    • Manage Solution Zone – Together with its partner Brevity, Dell EMC will demonstrate workflow enhancements using cloud protocols such as S3, enhancing workflows such as high-speed transfers and transcoding to object-based storage. Both demonstrations are based on Dell EMC’s Elastic Cloud Storage (ECS), which is the first step to on premise cloud storage.
    • Deliver Solution Zone – Dell EMC will discuss how to create scalable on premise or hybrid cloud IPTV/OTT platforms. Partnering with a leading application vendor and leveraging Dell EMC’s All-Flash Isilon as the center of an IPTV/OTT workflow, Dell EMC will demonstrate next-generation content delivery models, from UHD & 4K to VR/360TV.

    Dell EMC enables thousands of organizations from the media and entertainment industry to transform their operations by simplifying the creation, delivery and archiving of digital media assets – organizations like Lightstorm Entertainment. Costumers from all corners of the industry - Post-production, animation, visual effects, broadcast, Pay TV and Subscription Video on Demand rely on Dell EMC solutions to assist with content creation, management and delivery.

    In related news, Dell unveiled the latest additions to its innovative, industry-leading monitor portfolio, including the company’s first UHD Alliance-certified for HDR10 display.

    Dell EMC and Dell will be exhibiting at NAB Show in booth #SL9111 in the South Hall of the Las Vegas Convention Center. The exhibition will feature storage solutions for content creators, television broadcasters and content delivery providers. The 2017 NAB Show is the world's largest electronic media show covering the creation, management and delivery of content across all platforms. With 103,000 attendees from 166 countries and 1,700+ exhibitors, NAB Show is the ultimate marketplace for digital media and entertainment.


    Tom Burns, CTO of Media and Entertainment, Dell EMC

    “We’re thrilled to return to NAB to showcase our high-performing IT foundation for media and entertainment workflows so that the media industry can create, manage and deliver their best work. We look forward to collaborating with our customers, partners and media organizations to uncover new opportunities for media monetization and growing market share.”

    Boromy Ung, Vice President, News, Grass Valley, a Belden Brand
    “Broadcasters are under growing pressure to be more agile and respond more quickly in order to attract and keep viewers. As a result, they are increasingly leveraging compute resources such as the cloud and virtualization, which provide flexibility, efficiency and cost-effectiveness. We have collaborated for many years with Dell EMC to integrate our products with its Isilon storage solutions, which offer our joint customers a scalable and reliable storage infrastructure that effectively supports applications such as playout and news production.”

    Will Harris, Flame Family Product Manager, Autodesk

    “Consumers have come to expect higher quality visual effects, higher resolution formats and cinematic quality for all of their content, which is both an opportunity and a challenge for content creators. The powerful combination of our flagship Flame software with the Isilon All-Flash scale-out node to the Isilon family, makes real-time VFX and compositing at 4K and beyond a reality. We’re looking forward to joining Dell EMC at NAB this year to showcase our combined solutions for artists, animators and editors that enable high-performance content creation with enterprise-class media protection, scalability and resiliency features.”

    About Dell EMC

    Dell EMC, a part of Dell Technologies, enables organizations to modernize, automate and transform their data center using industry-leading converged infrastructure, servers, storage and data protection technologies. This provides a trusted foundation for businesses to transform IT, through the creation of a hybrid cloud, and transform their business through the creation of cloud-native applications and big data solutions. Dell EMC services customers across 180 countries – including 98 percent of the Fortune 500 – with the industry’s most comprehensive and innovative portfolio from edge to core to cloud.

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