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LONDON - July 08, 2014 -
EMC® Corporation (NYSE:EMC) today announced the highly anticipated VMAX3 TM Family, which transforms VMAX® from enterprise storage to an enterprise data service platform. This fundamentally changes what has – until now – been possible with enterprise storage by bringing new levels of cloud-like agility, efficiency and control within the data center.
Historically, IT delivered data services to internal clients while maintaining full control of the data center. IT was the trusted sole provider, but constrained by a lack of agility in rolling out new applications efficiently. The advent of public cloud services allowed business owners to bypass IT and quickly procure the applications they needed. This self-service approach delivered new levels of agility; however, it added risk by placing the company’s data was outside of IT’s trusted control.
To help IT organizations regain control, a new and far-more agile data center infrastructure is required. The VMAX3 enterprise data service platform enables customers to regain control of where best to run specific workloads, within the data center or in the public cloud. VMAX3 introduces this innovation to help customers manage their Storage-as-a-Service through predictable service levels at hybrid cloud scale.
The rearchitecture of VMAX3 is based upon the new HYPERMAX OS and Dynamic Virtual Matrix architecture. HYPERMAX OS is the industry’s first open converged storage hypervisor and operating system. It enables VMAX3 to embed storage infrastructure services like cloud access, data mobility and data protection directly on the array. This delivers new levels of data center efficiency and consolidation by reducing footprint and energy requirements. In addition, HYPERMAX OS delivers the ability to perform real-time and non-disruptive data services. The Dynamic Virtual Matrix architecture enables customers to dynamically allocate processing power for improved performance and to ensure predictable service levels at scale.
VMAX3 combines the control and trust of the traditional data center with the flexibility, economics and scale of the cloud, delivering customers a more powerful, trusted and agile system.
Availability and Services
VMAX3 with HYPERMAX OS are expected to be available in the third quarter of 2014 with additional capabilities to follow. Embedded file and ProtectPoint will be available in the fourth quarter of 2014 for additional license fees. TwinStrata integration details will be announced at a later date. EMC Global Services consulting and implementation services are available for VMAX3 deployments.
Jesse Braasch, Vice President of Infrastructure, Evolution1
“The VMAX platform has always been powerful and trusted. The VMAX3 enhancements announced today give us the agility we need to provide services to our application owners while ensuring predictable performance levels. The simplicity of VMAX3 is a game changer as it gives us the ability to take control back into the data center and deliver cloud services our clients. I look forward to leveraging the new capabilities of the VMAX3.”
Mark Peters, ESG
“EMC says it wants to redefine the enterprise storage market with its new VMAX3, and to help the process it has created a self-descriptive and incisive term for its product: an ‘enterprise data service platform.’ While such style can certainly help, ultimately it is substance that matters: and in this regard the VMAX3 does not disappoint. It is a purpose-built platform that uses heavy doses of both raw horsepower and advanced, innovative functionality to deliver and manage predictable service levels at scale. It is designed to allow IT organizations to enjoy the attractive economics, workload-flexibility and self-service aspects of a cloud approach in combination with the sheer trust, availability and scalability of a traditional data center.”
EMC Executive Quote:
Brian Gallagher, President, Enterprise and Midrange Systems Division, EMC
“The revolutionary transformation of VMAX3 – from enterprise storage to an open enterprise data service platform – delivers customers the ability to transform a traditional storage infrastructure to an agile data center infrastructure. Simply put, it’s hyper-consolidation for existing workloads, and their underlying infrastructure. As the first open enterprise data service platform, VMAX3 is the foundation for hybrid cloud as customers look to deliver Storage-as-a-Service with simple, policy-based service levels.”
EMC Corporation is a global leader in enabling businesses and service providers to transform their operations and deliver IT as a service. Fundamental to this transformation is cloud computing. Through innovative products and services, EMC accelerates the journey to cloud computing, helping IT departments to store, manage, protect and analyze their most valuable asset — information — in a more agile, trusted and cost-efficient way. Additional information about EMC can be found at www.EMC.com.