EMC Syncplicity Adds Policy Driven Hybrid Cloud EMC ViPR and EMC VNX Support

AT EMC WORLD, LAS VEGAS - May 07, 2013 -

EMC (NYSE:EMC) today announced increased storage flexibility and control for EMC® Syncplicity enterprise file sync and sharing solution. Available in 2H2013, EMC Syncplicity policy-driven hybrid cloud will allow customers to utilize both private and public clouds simultaneously, automatically optimize storage utilization and performance, and adhere to security and regulatory compliance requirements based on user and content types.

In addition, Syncplicity will expand its supported storage options by providing native support for EMC VNX storage in 2H2013 and utilize EMC ViPR software-defined storage to give users even greater flexibility in their choice of storage solutions.

File sync and sharing gives end users an easy way to access their files across all their devices and share with colleagues inside and outside the firewall. However, not all content is created equal, and enterprises require different cloud deployment models to optimize costs and performance while still adhering to strict security and compliance requirements. 

Today, Syncplicity offers unprecedented storage deployment options by allowing organizations to choose a private cloud deployment through EMC Isilon Scale-out NAS or EMC Atmos object-based storage, or a public cloud option to store user files and version history and sync them across all their devices.

Policy-Driven Hybrid Cloud Highlights:

• Non-sensitive documents might be stored in a public cloud to optimize costs
• Regulated content that is distributed from systems like EMC Documentum, or files with data residency requirements, might go to on premise storage solutions in specific data centers
• Other files like large videos that are part of a global marketing launch or CAD diagrams from engineering might need to be geographically distributed on premise to optimize performance. 

The policy-driven hybrid cloud approach is critical because enterprises need a way to utilize different cloud deployment models to optimize storage utilization based on the file security and user requirements. At the same time, users should be able to work with their files as easily as they use consumer applications, without being exposed to the underlying storage approach deployed by IT.

EMC VNX Highlights:

EMC VNX will be added as a Syncplicity on-premise storage option in 2H2013. EMC VNX support gives customers a simple, efficient, and powerful storage platform for on-premise, private cloud deployments and can be easily configured to utilize existing storage capacity.

Support for EMC VNX complements EMC Syncplicity’s existing support for EMC Isilon, the industry-leading Scale-Out NAS solution, and EMC Atmos’ object storage solution and supports EMC Syncplicity’s strategy of providing choice and flexibility for users on both their approach to cloud deployment, and use of differing storage solutions based on overall storage solution requirements.

ViPR Highlights:

Syncplicity will be the first file sync and sharing solution to utilize software-defined storage through EMC’s ViPR platform. Support for ViPR will allow Syncplicity to:

• Support hybrid cloud deployments while decoupling the development effort of the policy engine from the access methods and features of each individual storage solution
• Eliminate the need to certify with new storage layers
• Provide a consistent set of features (e.g., geo-replication) across multiple storage solutions, even if the native storage solution does not support that feature.

A demonstration of Syncplicity support for ViPR can be seen in the EMC Advanced Software Division Booth# 543 at EMC World 2013 and in several joint product sessions.

Executive Quote:

Jeetu Patel, EMC VP and General Manager of EMC Syncplicity Business Unit:

“We believe 100% of our enterprise customers will want to deploy file sync and sharing in a hybrid cloud, combining both public and private cloud deployment options. Syncplicity’s policy-driven approach will support this ‘mixed mode’ approach and allow IT to set policies for how these deployments are utilized based on user and content types. Our vision is that users should be able to work with files securely, and in a ‘frictionless’ way that is as easy as popular consumer apps, unencumbered by where IT decides those files should be controlled and managed.”

“We’ve seen an amazing customer reception to our launch of on premise storage options using EMC Isilon Scale-out NAS and EMC Atmos Object Storage. Adding support for EMC VNX continues our commitment to provide customers across multiple market segments the choice and flexibility they need for deployment of enterprise file sync and sharing. ”

“Software-defined storage through EMC ViPR is a critical part of our strategy because it allows us to focus on what we do best: providing innovative user experiences and ways for IT to secure and control file sharing, while supporting any cloud deployment model and storage infrastructure our customers choose.”

Additional Resources:

• View the Syncplicity Policy-Driven Hybrid Cloud video
• Hear more about Syncplicity On-Premise Storage 
• Stay connected with Momentum on Facebook, YouTube, and LinkedIn.
• Follow the @EMC_Momentum account and join the #mmtm13 conversation on Twitter.