• Press Release

    May 21, 2012

    EMC Transforms the Midrange with VNX Family Enhancements

    Lowers Starting Price for Flash by 38%; Extends VNX Family with New VNXe3150; VMware Partnership Adds Real-Time Storage Analytics for VNX

    Story Highlights

    • EMC ® continues its FLASH 1st leadership with VNX ® storage pool enhancements that increase performance and efficiency—including a 38% lower initial acquisition cost for Flash drive tiers.
    • Today EMC extended its VNXe ® Series with the new VNXe3150, delivering 50% more performance and capacity per rack unit, while retaining industry leading simplicity. 
    • New EMC AppSync™ software delivers a simple approach for protecting virtualized Microsoft applications with a single click in VNX environments.
    • Today, in related news, EMC and VMware extended their partnership to put the powerful visualization and patented analytics capability of VMware vCenter™ Operations Management Suite into the hands of storage administrators with the new VNX Storage Analytics Suite.

    EMC World 2012, LAS VEGAS - May 21, 2012 -

    At EMC World 2012, EMC (NYSE:EMC) today transformed its award-winning VNX unified storage solutions with new hardware and software enhancements. EMC introduced the new VNXe 3150 storage system, combining 50% more performance and capacity per rack unit with the simplicity for which the award-winning VNXe line is known.

    EMC also advanced its leadership in enterprise Flash technology with new capabilities that improve Flash drive efficiency while lowering costs, deliver application protection and simplify management of storage in VMware environments. The VNX series has been expressly designed to take advantage of the latest innovation in Flash drive technology, maximizing storage system performance and efficiency while minimizing cost per GB. When Flash drives are combined with the EMC FAST™ Suite, customers capture the optimal benefits of a FLASH 1 st strategy.

    Technology Highlights

    New Storage Pool Efficiencies Improve FLASH 1st Strategy

    • New VNX storage pool enhancements will offer increased efficiency with a 38% lower starting purchase cost for Flash tiers. Customers will be able to mix RAID types within a storage pool—for example, RAID 5 for Flash and RAID 6 for NL-SAS—for maximum efficiency and maximum protection.

    New VNXe3150 Delivers Quad Core Performance at Entry Level Pricing

    • EMC's VNXe 3150 extends its award-winning VNXe Series, which is purpose-built for IT generalists. The new VNXe 3150, optimized for cloud computing and virtualized applications, provides increased performance and capacity by 50% per rack unit and remains simple for IT generalists managing virtual environments. This product retains the VNXe family's industry-leading simplicity for managing virtual environments, and is available exclusively through EMC's Velocity™ Solution Provider Partners or Authorized Resellers.

    Improved Virtualized Application Protection and Monitoring with One-Click

    • New EMC AppSync will offer a simple, self-service SLA-driven approach for protecting virtualized Microsoft applications in VNX deployments. After defining service plans, application owners can protect production data and recover data quickly with item-level granularity. AppSync also provides an application protection monitoring service that generates alerts when the SLAs are not met.
    • New VNX Snapshot capabilities now support 256 writable snaps per Logical Unit Number (LUN) for up to 32,000 per system (depending on VNX system size), as well as snapshots of snapshots, making it ideal for testing, development and disk backups. When used with AppSync, these snapshots are application consistent and can be used to quickly and efficiently provision copies of production data for application development and testing.

    EMC and VMware Extend Partnership to Develop, Sell and Deliver Storage Analytics for VNX

    • EMC will extend its VNX storage software portfolio with the addition of the EMC Storage Analytics Suite that is based on vCenter Operations Management Suite. The software will enable VNX customers to optimize management of their VNX storage and improve SLAs with rich performance and capacity analytics and sophisticated health monitoring and diagnostics while displaying EMC FAST Suite configuration and performance.
    • New integration with EMC VNX Connector for VMware vCenter Operations Management Suite will provide features such as intuitive dashboards with health alerts and patented analytics, providing administrators with a comprehensive cross-domain view.

    Industry Analyst Quote:

    Mark Peters, Senior Analyst, Enterprise Strategy Group
    "EMC's multifaceted enhancements to its VNX unified storage family hit on many different, crucial storage pain points experienced by IT generalists. EMC's transformation of its midrange storage offerings — for example, focusing on FLASH 1st ' single-click application protection and analytics in VMware environments — demonstrates its deep understanding of its target customers. Simplicity, cost-effectiveness, efficiency and automation are all paramount in these IT environments, and EMC is clearly a leader in providing effective unified storage solutions."

    Customer Quote:

    Helder Rebelo, SAN, Backup and Storage Consultant Manager, Portugal Telecom
    "
    Since deploying the VNX with the FAST Suite and Flash drives, we've seen a great performance increase on our applications. Besides being the most efficient way for us to handle data as it moves from hot to cold, the FLASH 1st strategy is important for our environment because of the performance that our enterprise applications demand. EMC has key differentiating features that allow us to execute this strategy, which enable us to run applications faster and manage our data more cost-effectively. We're also looking forward to upgrading to the new VNX efficiency features, particularly mixing RAID types per pool, which will allow us to save money."

    Patrick Williams, Systems Specialist, North Carolina State University
    "With just 5% of our capacity in Flash drives, we've been able to double our performance and reduce costs by 30%.  Additionally, the new features on our VNX will enable the team to be more efficient. For example, we will be able to save 8-10 hours per week of administration time by automatically rebalancing storage pools when new data is added.  Whether it's automatically allocating hot and cold data with FLASH 1st or ratcheting down our power costs by running more efficiently, EMC's VNX products effectively meet both our budget and our performance needs.

    EMC Quote:

    Rich Napolitano, President, EMC Unified Storage Division
    "EMC unified storage has leapfrogged to the top of the midrange storage market thanks to relentless innovation, simplicity, efficiency and performance. EMC continues to develop new, industry-leading solutions to enable customers to build, maintain and manage virtual and cloud apps, and the storage essential to both."

    Availability:

    All of these enhancements and new offerings are expected to be available in the second half of 2012.

    Additional Resources

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