New EMC Atmos Cloud Delivery Platform Enhancements Simplify Delivery of Cloud Storage as a Service Fully Functional in Minutes

HOPKINTON, Mass., - November 21, 2011 -

• Today EMC® announces enhancements to the EMC Atmos® Cloud Delivery Platform, delivering newly expanded cloud metering services and enhanced administrative reporting and controls for enterprises and service providers.
• Now service providers can deliver and monetize self-branded storage-as-a-service offerings even faster, while enterprises can more easily transform IT into an internal service organization, enabling agility and cost savings throughout the business.
• New Atmos Cloud Delivery Platform is packaged as a VMware® vApp and enables customers to install a turnkey storage-as-a-service offering with a few clicks of the mouse.
• Atmos GeoDrive now supports Linux, in addition to Windows operating system, extending customers' self-service infrastructure by providing instant access to the cloud without having to write a single line of code.
• EMC Atmos is designed to manage information for globally distributed big data and cloud storage environments.

EMC Corporation (NYSE: EMC) today further simplified the way enterprises and service providers implement and access public and private cloud storage with new enhancements to the EMC Atmos Cloud Delivery Platform. With a simplified installation process and improved visibility and reporting tools, the enhanced Atmos Cloud Delivery Platform delivers expanded cloud metering services and enhanced administrative reporting and controls. Packaged as aVMware vApp, the Atmos Cloud Delivery Platform enables service providers to deliver and monetize self-branded storage-as-a-service offerings even faster, while enterprises can more easily transform IT into an internal service organization, enabling agility and cost savings throughout the business. EMC also announced that EMC GeoDrive now supports both Linux and Windows operating systems, enabling instant access to any Atmos cloud without ever having to write a single line of code.

EMC Atmos is designed to manage information for globally distributed big data and cloud storage environments. With EMC Atmos as its foundation, the Atmos Cloud Delivery Platform provides a complete, turnkey storage-as-a-service solution. The enhanced Atmos Cloud Delivery Platform is packaged as a VMware vApp for a faster and more intuitive installation process. It enables customers to have their service up and running in a matter of minutes. By adding a new administrative portal, the Atmos Cloud Delivery Platform now provides customers with lifecycle management. For example, administrators can now monitor accounts and instantly take action on capacity requests, service level changes and account modifications. The existing end user portal makes it easier than ever to request storage in three easy steps, without ever having to contact IT. Once an account is established, this portal provides self-service access, management and reporting capabilities on bandwidth and capacity usage.

New GeoDrive support for Linux enables customers to further extend their self-service infrastructure by providing instant access to the cloud without having to write a single line of code. Now supporting Windows and Linux environments, GeoDrive requires no API integration for Atmos-based clouds and includes a set of rich features and security capabilities including encryption, compression and throttling. With new Linux integration, GeoDrive now supports RedHat and SLES platforms.

Curtis A. Carver Jr., Vice Chancellor and CIO, Board of Regents, University System of Georgia

"The University System of Georgia is focused on collaborative partnership, high performance and value-based relationships with our strategic partners. As we roll out new private cloud-based services to our 36 educational institutions, we examined several viable offerings before partnering with EMC to offer these innovative services. We are excited at the potential of these new offerings to enhance campus agility and innovation while realizing significant cost savings and enterprise economies of scale through these offerings."

Simon Robinson, Research Director – Storage, 451 Group

"In a recent 451 Group survey, the two biggest barriers to cloud deployment indicated by IT professionals were change/learning and complexity. Taken in sum, these two areas represented the top barriers for over eighty-five percent of survey respondents. With the availability of GeoDrive for both Windows and Linux, EMC is focused squarely upon tackling these barriers by simplifying cloud accessibility and usability. With noted enhancements to the Atmos Cloud Delivery Platform 1.1, EMC is delivering additional levels of speed, simplicity and automation to what was already a highly optimized solution."

Mike Feinberg, General Manager and Senior Vice President, EMC Cloud Infrastructure Group

"We've seen tremendous traction and interest from both service providers and enterprises looking to deploy public and private cloud storage offerings, and both have benefited greatly from the new advancements built into the Atmos Cloud Delivery Platform. Our customers are finding the less time they spend on provisioning, managing and billing, the more profitable their cost centers become. With our latest Atmos Cloud Delivery Platform release and GeoDrive for Linux, we’ve taken a significant step forward in terms of product, but more importantly our customers can take a significant step forward in terms of their business."