• Press Release

    May 11, 2011

    EMC Unveils Mobile User Interface for Apple iPad

    New EMC User Interface to Support the “New User” of Post PC Era

    EMCWORLD 2011—LAS VEGAS - May 11, 2011 -

    News Summary:

    • EMC® unveils its first new mobile user interface for the Apple iPad.
    • New EMC Information Intelligence Group (IIG) user interface supports the new user demand for increased mobility and Choice computing.
    • New post PC era user demands driving EMC IIG strategy to deliver new user interfaces across product portfolio.

    EMCWORLD 2011—LAS VEGAS - May 11, 2011 - EMC Corporation (NYSE: EMC) today unveiled its first mobile user interface for the Apple iPad, with plans to support subsequent tablets and smartphones in the future. The new mobile user interface is a key piece of EMC's strategy and roadmap focused on user experience, choice computing and agility.

    New User Interface for Mobility and Unification

    IIG's new interface, demonstrated for the first time at EMC World, is optimized for usability and performance on specific form factors. Built using RESTful Services, EMC's new mobile interface will initially support casual consumption and light authoring of content for the Apple iPad , with support for other tablet and smartphone platforms to follow. In addition to delivery of mobile applications on a regular cadence, EMC will enable partners and customers to develop mobile solutions and applications on top of its platform. Existing licensed users of EMC Documentum® user interfaces will have access to these mobile interfaces at no additional cost.

    EMC also announced an open and standards based UI approach leveraging industry-leading technologies that will unify its content management, collaboration, case management, and rich media clients over time. As a proof point of this, EMC announced general availability of CenterStage® 1.2 which adds basic content management capabilities to its enterprise collaboration foundation. This version of CenterStage adds read/write repository access, a container-based security model to easily gain access to content, as well as single sign-on support.

    The New User of the Post PC Era

    The "new user" of the Post PC era is the impetus driving EMC's client/user interface strategy, as new end point devices provide an opportunity for rich innovation. The strategy includes making the user experience compelling, fast and modern; cloud-enabled; inclusive for the active developer ecosystem, and deliver flexibility for composing new solutions.

    "As cloud computing continues to become mainstream and mobile- and tablet-based devices proliferate, EMC is pleased to leverage leading technologies to extend and enhance the delivery of our user interfaces," said Jeetu Patel, Chief Strategy Officer, Information Intelligence Group Division of EMC. "Choice computing leads to a new wave of innovation, which we embrace as an opportunity to lead. Our UI roadmap responds to key market trends, like mobility, and reinforces our commitment to delighting the information worker."

    At EMC World, Jeetu Patel and Rohit Ghai, Vice President of Product Development, will host a session to further explain EMC's User Interface strategy. For more information on sessions at EMC World, please visit:

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