• Press Release

    May 11, 2011

    EMC Launches Information Intelligence Group Global Partner Program

    Delivers New, World-Class Programs and Certifications to Bring High-Value Business Solutions for Customers

    LAS VEGAS (Momentum @ EMC World) - May 11, 2011 -

    News Summary:

    • New EMC® Information Intelligence Group Partner Program launched to provide partners access to entire IIG product portfolio
    • New "EMC Certified Solution" designation—replacing "Designed for EMC" program—enables System Integrators and ISVs to develop complete solutions and hosted services
    • New EMC Information Intelligence Reseller Program enables partners who are accredited as EMC Proven Professionals to resell IIG software and services
    • New Information Intelligence Services Partner Program enables certified partners to deliver installation and implementation services for IIG products and solutions

    LAS VEGAS (Momentum @ EMC World) - May 11, 2011 - EMC Corporation (NYSE: EMC), the world leader in information infrastructure solutions, today announced a comprehensive new program to help partners build, sell, deploy and support solutions created with Information Intelligence Group (IIG) products. The new EMC IIG Partner Program provides partners access to the entire IIG portfolio, including Enterprise Content Management solutions, Documentum® xCP and Information Governance SourceOne™ offerings, and offers a new "EMC Certified Solution" designation. The new program will be launched at the first IIG Partner Conference, part of Momentum at EMC World.

    The IIG Partner Program is designed to improve the total customer experience, ensuring partners are trained, certified and fully equipped to deliver global customers the quality, value and consistency expected from EMC. The program offers partners access to solution architects and developer level support, specialized training and professional certification, and enhanced technical certification for solutions developed by IIG. Partners who have achieved EMC Certified Professional accreditation and offer EMC Certified Solutions will have greater visibility and preference with customers.

    "As companies move to the cloud and explore new ways to transform their business, 'technology' loses out to 'solutions' and 'expertise.' This is why we're so pleased to deliver our new partner program and set of initiatives, as we're confident this new EMC partner ecosystem will enable customers to achieve high-impact results quicker than ever before," said Chris McLaughlin, Vice President of Channels and Alliances for IIG, a Division of EMC. "As EMC increases its focus on delivering total solutions, working with selected, certified partners gives customers the confidence to rely on us for their business-critical processes."

    The program consists of the following initial elements:

    • EMC Information Intelligence Partner Program enables System Integrators and ISVs to develop complete solutions and hosted services that extend, complement, or embed IIG's full portfolio. As part of this effort, EMC has launched a new "EMC Certified Solution" designation, which ensures partner-built solutions have undergone rigorous validation by EMC solution architects and a third party certification vendor. "EMC Certified Solution" replaces the "Designed for EMC" program.
    • EMC Information Intelligence Reseller Program, which mirrors the EMC Velocity program, enables partners who are accredited as EMC Proven Professionals to resell IIG software and services. IIG resellers can purchase directly from EMC or from a Velocity Distributor, and resell customers a variety of value-added services such as IT integration experience, product expertise, and a specific IIG application focus.
    • EMC Information Intelligence Services Partner Program enables certified partners to deliver installation and implementation services for IIG products and solutions. These partners are trained and certified to deliver a comprehensive portfolio of best-in-class installation and implementation. EMC Professional Certification is required for each IIG product deployed by these services partners.

    The new EMC IIG Partner Program offers a number of value-added offerings to IIG partners, including:

    • Enablement through enhanced training and professional certification: Through the EMC Proven Professional effort, IIG offers certifications for technical Roles as well as specific products and technology areas. Maintaining EMC Professional Certification is required for the EMC Solution Provider and Service Provider partners.
    • Marketing investments for EMC Certified Solutions: Partner solutions that successfully achieve the EMC Certified Solution designation will be highlighted in the new EMC Solution Catalog and Solution Gallery on EMC.com. Following certification, EMC will work with partners to develop collateral, demand generation campaigns, and sales support materials and training for the global field organization.
    • Opportunity Registration: This initiative boosts partner profitability by providing financial incentives, rewarding partners' value-add activities, and incenting partners' presales investment in new deals. Partners earn entitlement to additional discount on incremental deals they register as the partner of record. Opportunity registration applies whether a partner intends to resell IIG products and services alone, or jointly work with the EMC IIG sales team. When working with the EMC IIG sales team, partners are eligible to apply for Marketing Assistance Funds (MAF) through this program to offset presales investments, funding for joint marketing activities and continuing partner education.
    • Streamlined Partner Relationship Management: EMC Partner Central is a new partner relationship management tool designed to help partners track the various elements of their business transactions with EMC more efficiently and with greater speed and service. With EMC Partner Central, partners can also manage their EMC profile, review channel plans, and monitor their program compliance and eligibility for benefits.

    IIG Partner Conference: May 12, 2011

    EMC will host a one-day IIG Partner Conference on Thursday, May 12, 2011 at the Venetian in Las Vegas. Partners will receive information on the new programs, learn details on our product roadmap and gain access to new sales and go-to-market tools. Along with launching the new Partner Program, the conference includes keynotes and discussions with IIG executives and dedicated, in-depth sessions with IIG Product Management, Sales and technical teams.

    EMC will also celebrate partners' success with the IIG Partner Innovation Awards, which recognize partners for excellence across a variety of categories including innovation in solution development, customer satisfaction and design integration, and best practices in implementation and deployment.

    For more information or to register, visit: To track the latest EMC World 2011 happenings visit www.emc.com/emcworld2011.

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