HOPKINTON, Mass. - September 22, 2010 -

EMC Corporation (NYSE:EMC), the world leader in information infrastructure solutions, today announced a new alliance to enable integration of technology from Cloudera, a leading provider of Hadoop-based data management software and services, with the EMC® Data Computing Products division's Greenplum technology to help businesses better manage and analyze large and continuously growing amounts of structured and unstructured information such as log files, sensor data, streaming data, sales receipts, e-mails, research data and images collectively known as "big data."

Key Highlights:

• The integration between Cloudera's Distribution for Hadoop (CDH) for collecting, consolidating and analyzing data with EMC's Greenplum® massively parallel processing database and enterprise data cloud platform will provide a robust architecture for collaborative analysis of large amounts of structured (i.e. online databases) and unstructured (i.e. scanned documents) data. The connector between the two products will be supported by both Greenplum and Cloudera.
• Cloudera's data management platform is built on the popular Apache Hadoop open-source software package that consolidates data into a single, reliable repository for comprehensive analysis at lower costs while enabling fast, sophisticated, detailed processing and analysis of the data.
• Data staged by Cloudera's Distribution for Hadoop will be integrated with the EMC® Greenplum Chorus™ platform, which uses cloud computing techniques and social collaboration for enterprise data warehousing and analytics. As a result, users will be able to discover, access and analyze data from both Greenplum databases and Hadoop infrastructure seamlessly.
• The alliance between EMC and Cloudera expands EMC's software functionality, while introducing the capabilities of Cloudera to new customers. Under the agreement, in addition to technical integration EMC and Cloudera will work together on joint sales activities.
• EMC will be exhibiting and presenting on its relationship with Cloudera at the annual Hadoop World conference taking place in New York City on October 12.

Supporting Quotes:

"EMC is building the data system of the future, a system that brings together all of your data, all of your tools, and all of your people," said Bill Cook, Senior Vice President and General Manager of EMC's Data Computing Products Division. "EMC and Cloudera represent a powerful combination of what we can deliver to customers. By bringing together our solutions, our customers have a powerful tool for collaborative data analysis and can more quickly and effectively analyze data from a variety of sources."

"Together EMC and Cloudera have a real opportunity to change the way companies collect, process and analyze data," said Michael Olson, CEO of Cloudera. "Customers can use Cloudera's Distribution for Hadoop to inexpensively stage complex and structured data, while Greenplum Chorus utilizes its cloud-based platform to extract data from a variety of sources and enables collaborative analysis for many users."

EMC's new Data Computing Products Division is driving the future of data warehousing and analytics with breakthrough products including Greenplum Database, Greenplum Database Single-Node Edition and Greenplum Chorus – the industry's first Enterprise Data Cloud platform. The division's products embody the power of open systems, cloud computing, virtualization, and social collaboration, enabling global organizations to gain greater insight and value from their data than ever before possible.

Johannesburg - September 27, 2010 -

EMC Corporation (NYSE:EMC), the world leader in information infrastructure solutions, today announced a new alliance to enable integration of technology from Cloudera, a leading provider of Hadoop-based data management software and services, with the EMC® Data Computing Products division's Greenplum technology to help businesses better manage and analyze large and continuously growing amounts of structured and unstructured information such as log files, sensor data, streaming data, sales receipts, e-mails, research data and images collectively known as "big data."

Key Highlights:

• The integration between Cloudera's Distribution for Hadoop (CDH) for collecting, consolidating and analyzing data with EMC's Greenplum® massively parallel processing database and enterprise data cloud platform will provide a robust architecture for collaborative analysis of large amounts of structured (i.e. online databases) and unstructured (i.e. scanned documents) data. The connector between the two products will be supported by both Greenplum and Cloudera.
• Cloudera's data management platform is built on the popular Apache Hadoop open-source software package that consolidates data into a single, reliable repository for comprehensive analysis at lower costs while enabling fast, sophisticated, detailed processing and analysis of the data.
• Data staged by Cloudera's Distribution for Hadoop will be integrated with the EMC® Greenplum Chorus™ platform, which uses cloud computing techniques and social collaboration for enterprise data warehousing and analytics. As a result, users will be able to discover, access and analyze data from both Greenplum databases and Hadoop infrastructure seamlessly.
• The alliance between EMC and Cloudera expands EMC's software functionality, while introducing the capabilities of Cloudera to new customers. Under the agreement, in addition to technical integration EMC and Cloudera will work together on joint sales activities.
• EMC will be exhibiting and presenting on its relationship with Cloudera at the annual Hadoop World conference taking place in New York City on October 12.

Supporting Quotes:

"EMC is building the data system of the future, a system that brings together all of your data, all of your tools, and all of your people," said Bill Cook, Senior Vice President and General Manager of EMC's Data Computing Products Division. "EMC and Cloudera represent a powerful combination of what we can deliver to customers. By bringing together our solutions, our customers have a powerful tool for collaborative data analysis and can more quickly and effectively analyze data from a variety of sources."

"Together EMC and Cloudera have a real opportunity to change the way companies collect, process and analyze data," said Michael Olson, CEO of Cloudera. "Customers can use Cloudera's Distribution for Hadoop to inexpensively stage complex and structured data, while Greenplum Chorus utilizes its cloud-based platform to extract data from a variety of sources and enables collaborative analysis for many users."

EMC's new Data Computing Products Division is driving the future of data warehousing and analytics with breakthrough products including Greenplum Database, Greenplum Database Single-Node Edition and Greenplum Chorus – the industry's first Enterprise Data Cloud platform. The division's products embody the power of open systems, cloud computing, virtualization, and social collaboration, enabling global organizations to gain greater insight and value from their data than ever before possible.