PHILADELPHIA, AIIM Conference, EMC Booth #1525 - April 20, 2010 -
EMC® Corporation (NYSE:EMC), the world leader in information infrastructure solutions, today released the first report from the Council for Information Advantage, a group of nine highly respected IT executives committed to innovating best practices and sharing expert guidance on how to transform information into business value.
Titled "Creating Winning Strategies for Information Advantage," the report explores how organizations today can overcome the challenges of transforming their content and data into useful information and actionable insight. As the competitive landscape has intensified from converging product categories and globalizing markets, the need to make more productive use of corporate information has now become more important than ever. Based on the collective best practices of these leading IT experts, the report provides a blueprint for managing information as a corporate asset—similar to the way organizations strategically manage labor and capital—in order to evolve information into the quality of business insight that results in competitive gains.
"When an organization leverages information to revolutionize how it competes and transforms how it does business, it has gained an information advantage," said Mark Lewis, President of Content Management and Archiving Division at EMC. "Throughout my countless customer visits, we have found that organizations are still really struggling with how to make intelligent use of the information they have. EMC convened the Council for Information Advantage because its members have deployed strategies for leveraging information to compete more efficiently, increase customer loyalty, grow market share and identify new sources of business value. We believe that their personal experiences and lessons learned will help other organizations blaze their own trails toward an information-advantaged future."
The first report from the Council for Information Advantage outlines fundamental strategies that are often overlooked as companies work to achieve information-driven competitive advantage. Council members drew from their wealth of professional experiences to provide actionable recommendations that can be executed, for the most part, without costly investments in new IT solutions or programs. This practical, straightforward guidance focuses on how to increase the accessibility and value of corporate information and win organizational support for information-based change initiatives. These guiding strategies which are explored in detail within the report are:
"It's a major advantage to have a culture that values information because it removes a lot of the barriers to creating knowledge," commented Council member Deirdre Woods in the report. "That's one of the advantages universities have. The sharing of information and knowledge is inherently understood to be a good thing and a priority because it’s part of our core mission."
The distinguished members of the Council for Information Advantage include:
The AIIM Conference, held April 20-22, 2010 in Philadelphia, will serve as the launch venue of the Council for Information Advantage and its first report. Whitney Tidmarsh, Chief Marketing Officer of the Content Management and Archiving Division at EMC, will deliver the general session on Wednesday, April 21, 2010, 8:30 a.m. to 9:15 a.m. EDT in Room 114. She will be joined by Council members Chickering and Woods in a compelling discussion on how IT leaders are using information for competitive advantage.
For more information about the Council for Information Advantage and to download the complete report, please visit www.CouncilForInformationAdvantage.com. AIIM attendees may pick up a copy of the report in EMC booth #1525.
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