• Press Release

    January 05, 2010

    Iomega Worl Leader in Multimedia Players Announces New Expanded ScreenPlay HD Media Player Product Line

    New ScreenPlay Director HD Multimedia Drive Delivers Online Premium Content As well As Your Digital Videos, Photos and Music Directly to the TV

    SAN DIEGO - January 05, 2010 -

    Iomega, an EMC company (NYSE: EMC) and a global leader in data protection, today announced the U.S. launch of a new generation of ScreenPlay™ HD Media Products, including the top of the line Iomega® ScreenPlay™ Director HD Media Player, a feature-rich HD media player that makes it easy to browse your home network for content to watch on the TV, and also incorporates the Roxio CinemaNow™ entertainment platform from Sonic Solutions® (NASDAQ: SNIC), giving consumers instant access to buy or rent movies and other premium entertainment from the Internet to view on your TV.

    The new family of Iomega ScreenPlay HD Media Player products, on display at this week's Consumer Electronics Show in Las Vegas (Booth # 31823, South Hall 3), represents the most versatile multimedia product offerings in the market today: three different products with different features at different prices. The ScreenPlay family of products includes something for everyone that wants to enjoy their videos, photos, music and all of their digital content on the TV, as well as the additional feature on select ScreenPlay HD Drives that enable renting or purchasing premium content from the Internet – all without being connected to the computer.

    "As the world's leader in HD media players, Iomega has changed the way consumers experience digital content on their home networks," said Jonathan Huberman, president of Iomega and the Consumer and Small Business Products Division of EMC. "In Europe, our ScreenPlay products are best sellers that set the standard in the category. In the U.S., our new ScreenPlay HD Media Player products take that excellence to the next level with the addition of the Roxio CinemaNow online entertainment option, as well as exciting new high definition capabilities, greater compatibility with the most popular media file types, an improved user interface, wireless capabilities and so much more. More than ever before, consumers can sit on the sofa rather than in front of the PC and enjoy all of their multimedia content with Iomega’s new ScreenPlay HD Media Player products."

    Dave Habiger, president and CEO, Sonic Solutions, said, "It's exciting to see Iomega launching their new family of ScreenPlay HD media players, giving users a menu of great features that includes our Roxio CinemaNow online entertainment experience. For ease and enjoyment, there's nothing quite like digital entertainment in the livingroom. Users of the Iomega ScreenPlay Drive will appreciate how convenient it is to sit in front of the television and rent and buy premium content from the Internet through the CinemaNow platform."

    Iomega ScreenPlay HD Media Player products create a convenient link between the home network and the home theater, giving users an easy way to enjoy their digital content from the best seat in the house. Users simply store content on the ScreenPlay's hard drive and then use a new intuitive remote to play the content on their large screen TV.

    Roxio CinemaNow

    The Roxio CinemaNow entertainment platform incorporated into the new ScreenPlay Director HD Media Player products (available only to U.S. consumers), gives users instant access to buy or rent movies and other premium content via the Internet to watch on standard and high definition televisions.*

    "With Roxio CinemaNow, consumers will be able to access premium content directly from Iomega's ScreenPlay HD Media devices," said Huberman. "Now U.S. consumers can rent or buy movies over the Internet without needing their computer or ever leaving the livingroom. We are excited to partner with Sonic Solutions to add this functionality to our industry leading ScreenPlay line up and further differentiate our products from others in the marketplace."

    Top of the Line: The New ScreenPlay Director HD Media Player

    The new ScreenPlay Director HD Media Player boasts full 1080p high definition playback (24fps) and 1TB** of space to save all your multimedia files. The ScreenPlay Director is DivX® Home Theatre certified to play popular DivX video, and supports many of today's popular CODECs and file types, including H.264, WMV and MKV, as well as plenty of others. (For a comprehensive list of supported video, audio and photo files, please go to www.iomega.com.)

    The ScreenPlay Director is compatible with PCs and Macs, and has an Ethernet connection so you can store, access and share videos, photos and music across your home network or store all the files in one convenient location on the ScreenPlay Director. The new ScreenPlay Director is DLNA compatible to interact with other compatible devices on your home network, and is WiFi ready so you can connect to your network wirelessly, if desired. (USB WiFi adaptor sold separately.)

    The ScreenPlay Director also includes a selection of popular online media pre-configured for easy access, including YouTube, Flickr, Shoutcast Internet radio, RSS feeds and podcasts. You can also configure the ScreenPlay Director to add other RSS feeds and podcasts, making it a snap to customize the player with your choice of online content. With three USB 2.0 ports, you can attach other external storage devices, a camera, flash drives, or a WiFi adapter.

    The ScreenPlay Director HD Media Player, available later this month in the U.S., can hold up to 4 million photos, 18,500 hours of music, or 1,500 hours of video***.

    The New Iomega® ScreenPlay™ Plus HD Media Player

    Another new product in the ScreenPlay product family is the new entry-level HD media player, the ScreenPlay Plus, which acts as both a high definition multimedia player as well a high capacity storage device for your media library. Available in a 1TB capacity, the affordable new ScreenPlay Plus supports native high definition 720p and 1080i video playback, and is DivX® Home Theatre certified to play DivX video, too.

    The ScreenPlay Plus is compatible with such media formats as MP3, AC3 (Dolby® Digital Encoding), WAV, WMA, MPEG-1, MPEG-2 (AVI-VOB), MPEG-4 (AVI/DivX/XViD) and JPEG. The ScreenPlay Plus includes an HDMI connection and a USB 2.0 port for accessing additional storage from a portable hard drive or a USB Flash drive.

    The New ScreenPlay TV Link Director

    The Iomega® ScreenPlay™ TV Link Director provides all the capabilities of the ScreenPlay Director HD Media Player but at a fraction of the cost. A small, compact device with no onboard hard drive, the ScreenPlay TV Link Director gives users the flexibility to bring their content to the device using their own USB drives and USB 2.0 Flash drives or by browsing their home network. The ScreenPlay TV Link Director is DLNA compatible and is an ideal companion to Iomega's Home Media Network Drive. The ScreenPlay TV Link Director is perfect for users with plenty of storage capacity in existing USB drives.

    All of the new Iomega ScreenPlay HD Media Player products come with an intuitive remote control that makes it easy to view movies and photos, listen to music and access the Internet without leaving your seat.

    Premium Software from Iomega

    The Iomega Protection Suite of software is bundled free of charge with many Iomega products, including the new ScreenPlay HD Director and ScreenPlay Plus Media Player products. Available via download, the Iomega Protection Suite includes Iomega QuikProtect for simple scheduled file-level backup; a choice between EMC® Retrospect® Express or Express HD to back up your data, plus applications and settings; and a free subscription to a market-leading software that protects your PC with anti-virus, anti-spyware, and web security protection.

    Pricing, Availability and Warranty

    The new 1TB Iomega® ScreenPlay™ Director HD Media Player will be available in the U.S. later this month for $249.00. The new 1TB Iomega® ScreenPlay™ Plus HD Media Player is available now for $169.00, and the new ScreenPlay TV Link Director is expected be available in the U.S. later this quarter for $129.00. (All pricing is U.S. suggested retail.) All of the new ScreenPlay HD Media Player Products are backed by a three-year warranty (with product registration).

    To see all of the current ScreenPlay HD Media Player products, simply go to www.iomega.com.

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