ORLANDO, Fla. (EMC World) May 18, 2009 EMC Corporation (NYSE:EMC), the world leader in information infrastructure solutions, today announced the number 3,892,179,868,480,350,000,000.⊃1; John Gantz, Chief Research Officer for IDC, explained, “That’s the number of new digital information bits created in 2008. Contrary to popular belief, as the economy deteriorated in late 2008, the pace of digital information created and transmitted over the Internet, phone networks, and airwaves actually increased.”
According to the new EMC-sponsored IDC study titled “As the Economy Contracts, the Digital Universe Expands,” the amount of digital information created in 2008 grew 3% faster than IDC’s prior projection. Looking forward, the Digital Universe is expected to double in size every 18 months. In 2012, five times as much digital information will be created versus 2008.
The new findings highlight the third update to the groundbreaking Digital Universe study, which measures and forecasts the vast amounts and diverse types of digital information created and copied annually. Calculated to be 487 billion gigabytes⊃2; in size, the amount of information created in 2008 is the equivalent of more than:
- 237 billion fully-loaded Amazon Kindle wireless reading devices
- 4.8 quadrillion online bank transactions
- 3 quadrillion Twitter feeds
- 162 trillion digital photos
- 30 billion fully-loaded Apple iPod Touches
- 19 billion fully-loaded Blu-ray DVDs
Information Management Implications
While the pace of digital information increased in 2008, IT budgets declined, thus creating an even larger divide between the amount of information generated and the amount of IT resources purchased and deployed to manage it. This dynamic further validates the demand for tools and techniques (e.g. virtualization, deduplication and other data reduction technologies, etc) geared specifically to managing more with less.
Joe Tucci, Chairman, President and CEO of EMC Corporation, said, “Whether you’re a student, senior executive, stay-at-home parent or surgeon, the growth of digital information collides with every-day business and every-day life. Those who use information growth to their advantage are seeking out new and creative ways to manage, secure and protect the rapidly-growing volumes.”
Key findings from the 2009 IDC Digital Universe study signal fundamental shifts in the areas of information growth, security, compliance and management.
- Over the next four years, the number of information-generation technologies and interactions will increase dramatically:
- Mobile users will grow by a factor of 3.0. Over the next four years, 600 million more people will become Internet users. Nearly two-thirds of all Internet users will use mobile devices at least some of the time.
- Non-traditional IT devices such as wireless meters, automobile navigation systems, industrial machines, RFID readers, and intelligent sensor controllers – will grow by a factor of 3.6.
- Interactions between people via email, messaging, social networks, etc. – will grow by a factor of 8.0.
- Most of the world’s economic stimulus efforts will also increase the amount of digital information created, the result of increased access to broadband communications, electronic patient records, smart electric grids, smart buildings and autos, etc.
- By 2012, 850 million people will buy and sell products and services on the Internet and twice as much Internet commerce will take place versus 2008. By 2012, Internet commerce will be a $13 trillion industry, mostly involving sensitive business-to-business commerce.⊃3;
- More than 30% of information created today is "security-intensive," thus requiring high standards of protection. That number will grow to roughly 45% by the end of 2012.
- Most of the information IT organizations will need to keep secure is created outside the data center, often outside the company. More and more of that information originates from mobile users – workers, customers, suppliers, partners – which adds an additional layer of management and security complexity to the equation.
- Examples of security-intensive includes patient medical records and images, credit card and social security numbers, Internet commerce and other transaction data, video surveillance, sensitive legal documents and corporate intellectual property.
- The amount of information considered "compliance-intensive," or subject to rules that govern what information must be stored and accessible to regulating authorities and auditors, will grow from 25% of the Digital Universe in 2008 to 35% of the Digital Universe in 2012.
- The financial collapse will clearly lead to more regulation and government oversight, which will drive more mandated record-keeping compliance, and hence, more digital information.
- Examples of compliance-intensive information include personally identifiable information, employee email archives, financial and human resources records and litigation documents.
Number of Kindles in the Digital Universe
The Digital Universe, IT Budgets, and IT Staff: Growth Over Four Years
Digital Information Created, Captured, Replicated Worldwide
Security- and Compliance-Intensive Information
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1) 3,892,179,868,480,350,000,000 is read as 3 sextillion, 892 quintillion, 179 quadrillion, 868 trillion, 480 billion, 350 million.
2) Using a decimal conversion from bit to bytes, there are eight bits per byte, 1,000 kilobytes per megabyte, and 1,000 megabytes per gigabyte. Therefore, 3,892,179,868,480,350,000,000 bits is the equivalent of 486.522 billion gigabytes.
3) IDC's Worldwide Digital Marketplace Model and Forecast, 2009.
This release contains forward-looking statements as defined under the Federal Securities Laws. Actual results could differ materially from those projected in the forward-looking statements as a result of certain risk factors, including but not limited to: (i) adverse changes in general economic or market conditions; (ii) delays or reductions in information technology spending; (iii) our ability to protect our proprietary technology; (iv) risks associated with managing the growth of our business, including risks associated with acquisitions and investments and the challenges and costs of integration, restructuring and achieving anticipated synergies; (v) fluctuations in VMware, Inc.'s operating results and risks associated with trading of VMware stock; (vi) competitive factors, including but not limited to pricing pressures and new product introductions;(vii) the relative and varying rates of product price and component cost declines and the volume and mixture of product and services revenues; (viii) component and product quality and availability; (ix) the transition to new products, the uncertainty of customer acceptance of new product offerings and rapid technological and market change; (x) insufficient, excess or obsolete inventory; (xi) war or acts of terrorism;(xii) the ability to attract and retain highly qualified employees; (xiii) fluctuating currency exchange rates; (xiv) the impact of any expense reduction initiatives; and (xv)other one-time events and other important factors disclosed previously and from time to time in EMC's filings with the U.S. Securities and Exchange Commission. EMC disclaims any obligation to update any such forward-looking statements after the date of this release.