• Press Release

    November 12, 2008

    Iomega Announces Holiday Must have For New England Football Fans Patriots Branded Iomega Ego Portable Hard Drive

    Backup Takes on New Meaning for Patriots Fans

    SAN DIEGO, Calif. - November 12, 2008 -

    Iomega, an EMC company (NYSE: EMC) and a global leader in data protection, today announced the must have accessory for New England football fans – the new Iomega® eGo™ Patriots edition. This season, true Patriots fans can show their team spirit and securely take their digital files anywhere with a rugged portable hard drive sporting the official Patriots logo.

    The new Patriots branded eGo Portable Hard Drive is now available for $129.99 at participating Staples retailers in the Greater New England area, as well as at the Patriots ProShop at Patriot Place and online at www.patriots.com.

    Score a Touchdown with a Backup You Can Trust

    The eGo Patriots Drive is no three and out. It’s a fast and fun notebook hard drive that delivers on form and function. Its sleekly curved midnight blue chassis sports the official Patriots logo setting it apart from other portable hard drives in the marketplace. Way smaller than a football, the drive fits in a shirt pocket and comes complete with backup software and free online backup service, too.

    The eGo Patriots Drive packs a lot of storage capacity with a 250GB* 2.5-inch drive that is USB-powered for simple operation (no power supply required). Just plug the drive into the USB port of a laptop or desktop and the eGo drive will read and write data at USB 2.0 speeds. The eGo Patriots drive can carry up to 1,000,000 photos, over 4,625 hours of music or 375 hours of video**.

    An All-Pro Guard That Protects Your Data On Every Play

    Iomega’s industry-leading Drop Guard™ technology protects the eGo drive from sacks, “unsportsman-like” conduct and accidental damage caused by drops of over four feet (up to 51 inches). Just like an all-pro offensive lineman, the eGo Patriots drive is approximately 40 percent more rugged than the industry average for portable hard drives.

    “Everyone needs a backup,” said Jonathan Huberman, president of Iomega and the Consumer and Small Business Products Division of EMC. “Patriots fans know that’s true on the field and it’s also true with digital data. Whether you’re backing up important files at home or the office or just taking your multimedia data with you wherever you go, Patriots fans can do it in style this season with the new eGo Patriots Portable Hard Drive. We’re proud to partner with the Patriots to deliver this special edition eGo Drive for the legions of true-blue Pats fans.”

    “Iomega’s new eGo Patriots portable hard drive plays the same important role that our backup players do: they're always ready to go and can be counted on to get the job done,” said Murray Kohl, Vice President of Sales for the New England Patriots. “The eGo Patriots Drive is a great way for New England football fans to show their team spirit and have the confidence that their data is safe and secure in a rugged portable hard drive that beats the competition every time.”

    Special Teams and Cool Software, Too

    The eGo Patriots Drive comes bundled with some serious special teams talent. The eGo Drive offers EMC® Retrospect® Express HD software for automatic and on-demand backups. Users can choose between Retrospect for Windows or Macintosh computers.

    Additionally, users of the eGo Patriots Drive also get the benefits of online computing with EMC’s Mozy™ online backup service, which offers incredible value and security for securely storing, protecting and accessing important files. MozyHome online backup service provides 2GB free of online storage for backing up selected folders or files to world-class EMC data centers. (Users can also upgrade to unlimited online storage for just $4.95/month).

    Sportsmanship and Compatibility

    The Iomega® eGo™ Patriots Portable Hard Drive USB 2.0 250GB is a team player, compatible with Microsoft® Windows 2000 Professional, Windows XP, and Windows Vista™, as well as Mac OS X 10.1.5 or above . MozyHome software is available for Windows XP and Windows Vista, as well as Mac OS X 10.4 and above. EMC Retrospect software is available for both Windows and Mac OS X operating systems.

    Price and Availability

    The Iomega® eGo™ Patriots Portable Hard Drive USB 2.0 250GB is now available for $129.99 at participating Staples retailers in the greater New England area, as well as at the Patriots ProShop at Patriot Place and online at www.patriots.com.

    About Dell

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