EMC Unveils Content Enabled Solutions Strategy at Momentum Monaco 2007

Monte Carlo, Monaco - November 06, 2007 -

EMC Corporation (NYSE:EMC), the world leader in information infrastructure solutions, today welcomed more than 1,500 customers and partners to participate in the most comprehensive gathering of the enterprise content and information management industry – Momentum Monaco 2007.

As a centerpiece of the show, EMC today unveiled its content-enabled solutions strategy, built on nearly two decades of commitment to providing the market’s premier enterprise content management (ECM) solutions spanning multiple industries and government sectors.  The strategy leverages EMC’s worldwide partner community as a foundation, building on vertical industry offerings designed on top of EMC’s content management infrastructure.

Momentum 2007 showcases more than 140 breakout sessions, executive presentations, and customer roundtables and provides customers an opportunity to view content-enabled solutions demonstrated by EMC and its partners.  At the show, EMC will announce the winners of its Documentum® 6 Web Services Developer’s Challenge (see separate release), resulting from the company’s open challenge to software developers in July to develop creative ECM applications based on the EMC Documentum 6 platform.  The challenge demonstrates the ease with which developers, customers, and partners can build solutions on top of the Documentum 6 platform.

Keynoting Momentum 2007 is EMC’s newly appointed President of EMC’s Content Management and Archiving (CMA) division Mark Lewis, who will focus on his vision for enterprise content management and archiving.  EMC Senior Vice President Balaji Yelamanchili and Vice President of Marketing Whitney Tidmarsh will outline the company’s recent introduction of Documentum 6 and provide further insight into the company’s new content-enabled solutions strategy.

“In today’s competitive marketplace, organizations faced with rapidly-changing business and IT environments are forced to do more with less resources -- all while keeping an eye on stricter regulatory and standards requirements,” said Mark Lewis, President, Content Management and Archiving Division at EMC.  “To alleviate some of these issues, companies often turn to point solutions.  However, they quickly realize that assembling disparate technologies proves to be a costly, slow process with sub par results.”

He continued, “EMC is looking towards solving that problem with our content-enabled solutions strategy – a strategic approach to Documentum products and services that leverages both EMC and our partners’ vast vertical market and process expertise.”

Aimed at providing customers with faster time-to-value and shorter deployment cycles, EMC’s content-enabled solutions -- based on the award-winning EMC Documentum platform -- enable customers to solve business and operational problems specific to their industry or business function.  Customers benefit from EMC’s vertical and process knowledge, backed by integrated, end-to-end solutions and a wide ranging partner support network.

Taking the power of the flexible Documentum platform further, EMC Documentum Solution Frameworks™ are a key piece of this new strategy.  These reusable frameworks speed the development and deployment of key vertical and horizontal business applications and include the functionality, integration, process templates, object models and Web services components required to address these business applications.  Each Solution Framework also includes a reference architecture describing how to build on top of the Documentum ECM platform.  Currently, EMC plans to roll-out targeted Solution Frameworks for several vertical and horizontal business functions over the next year to partners, developers and customers.

"We are very proud to be a trusted leading provider of Designed for EMC accredited business applications and purpose built solutions that our clients rely on to run core business functions," said Mara Henderson, president of Imagitek, an Altran Company Headquartered in Europe.  "Partnered with EMC, we have delivered the Prodagio Business Suite of applications to accelerate return on investment and strategic value in the areas of Finance, Legal, Procurement and Case Management.”

"At Corporate Express, many of our project teams are highly dispersed and can include multiple participants across multiple continents," said Bill Morey, Director of Records Management at Corporate Express.  "For these project teams to be effective, they require a means to collaborate easily and effectively regardless of location.  Working with EMC, we found a solution that enables our teams to collaborate and share content in a Web-based environment - enabling intellectual knowledge and business processes to be captured in a centralized, easily navigated location."

EMC’s solutions strategy is supported by the company’s world-class partner ecosystem, including more than 500 partners and 80 certified partner applications and integrations through the “Designed for EMC Documentum” program.  The program helps ISVs, OEM partners, VSPs and systems integrators target, design, develop and bring to market successful offerings based on EMC platforms.  Partner solutions with “Designed for EMC” accreditation are certified to have successfully met a comprehensive set of criteria and high standards for solid architecture, design, development, configuration, installation, implementation, integration and quality.  Customers value the “Designed for EMC” label on solutions, as it ensures faster deployment, enhanced compatibility, and simpler migration of solutions, thus leading to lower total cost of ownership and quicker time-to-value.

Documentum content-enabled solutions are a key piece of EMC’s broader industry and horizontal solution focus, which also includes image capture and storage solutions built by partners upon EMC® Documentum® ApplicationXtender® for the mid-market, and e-mail management and archiving solutions built on top of EMC® EmailXtender®.

Momentum Monaco 2007 is being held November 5- 8 at Grimaldi Forum in Monte Carlo.  For more information, please visit  www.momentumeurope.com/