Allison Dew is Chief Marketing Officer for Dell. In this role, Allison is directly responsible for the global marketing organization, strategy, and all aspects of Dell’s marketing efforts including brand and creative, product marketing, communications, digital, and field and channel marketing.
Allison believes in combining creative excellence with data-driven decision-making in service of business outcomes and greater customer relevance.
Since joining Dell in 2008, she has been instrumental in Dell’s marketing transformation, leading an emphasis on data-driven marketing, customer understanding and integrated planning. Most recently, she led marketing for Dell’s Client Solutions Group.
Previously, Allison held marketing leadership roles at Microsoft. She also worked agency side in both a regional advertising shop in Tokyo, Japan, and an independent multi-cultural agency in New York.
Allison holds an MBA from the Wharton School, an MA in International Studies with a concentration in Japanese, and a BA in French and Japanese, both from the University of Pennsylvania.