COLOGNE, GERMANY – Dell and Alienware arrive at the 11th annual Gamescom trade fair with new tech to satisfy the needs of die-hard gamers and newbies alike – laptops, desktops, monitors, headsets, keyboards, mice – a complete gaming ecosystem shaped by tenacity and relentless innovation.
“For decades, Dell and Alienware have been trailblazers in the PC gaming industry," said Ray Wah, senior vice president, Consumer and Small Business Product Group for Dell Technologies. “We're introducing a complete PC gaming ecosystem, with industry firsts, cutting-edge designs and exceptional performance that will keep players ahead of the competition.”
New Alienware Aurora with Legend Industrial Design
Earlier this year at CES, Alienware began rolling out a new design identity, Alienware’s Legend industrial design, which was seen as a bold departure from its current look and the sea of sameness in the industry. The new Alienware Aurora brings this Legend industrial design to a desktop for the first time. Born from the ethos of purposeful innovation, Alienware’s new Legend industrial design has been awarded for its ground up engineering that merges design innovations and high-performance torque.
The new Alienware Aurora introduces a new chassis design for this mid-tower classic, with Legend industrial design bringing an even more compact form factor as it has with Alienware’s thin-and-light laptops. A proven powerhouse with Intel’s latest 9th Gen Core Processors and NVIDIA® GeForce® graphic cards, the improved airflow let’s gamers game to their best. And a tool-less upgrade option offers product longevity and scalable performance. U.S. availability August 20, starting at $969.99.
Introducing first G series Dell G5 desktop
For the new PC gamer, to gamers looking to game on a budget, the new Dell G5 Desktop extends the G Series brand into the realm of desktops. The Dell G5 Desktop is designed to offer game-ready power, graphics and features in a compact, upgradeable form. Up to i9 K-Series CPUs and VR-capable NVIDIA GeForce GTX® and RTX™ or AMD Radeon™ RX 5700 XT and RX 5700 graphic cards provide amazing performance, high-fidelity visuals and split-second responsiveness for superior 1440p gaming experience. It is easy to expand or upgrade with a tool-less entry and additional storage slots inside. Optimal cooling design along with four thermal mode options that can be set in the Alienware Command Center, provide the ability to adjust to your needs, whether gaming, working, studying or watching videos. The surprisingly compact design takes up minimal space, making it easier to game in a smaller space like a dorm room, bedroom, or den. A distinctive, gamer-inspired design with optional blue LED lighting and optional clear window side panel gives the G5 gaming desktop a dynamic look and feel. U.S. availability August 19, starting at $629.00.
Dell and Alienware continue to push the boundaries in monitor design, innovation and functionality to heighten the visual gaming experience. Marking yet another milestone, Alienware rolls out the world’s first 55-inch OLED Gaming Monitor1 and introduces fast IPS (in-plane switching) technology with the new Legend industrial design to its gaming monitors line-up for the first time.
New Alienware Peripherals Complete Ecosystem
Every detail matters. Peripherals are the essential connection between the gamer and the game. They are central to winning the game and Alienware understands this. Guided by the gaming community and pro players, Alienware is rolling out a newly designed assortment of Legend industrial design peripherals, completing the Alienware battle station.
Alienware Arena 10-Year Anniversary
When it launched in 2009, Alienware Arena served as a community website focused on tournaments for competition titles. As our community has grown to over 7 million members worldwide over the past decade, we’ve also branched out our content and features on the site– from a portal for live streamed content on Alienware TV to the Alienware Rewards Points Loyalty Program and myriad giveaways – evolving as its audience morphed into the broader gaming community.
Relaunching on August 19, Alienware Arena will sport a fresh new design that better channels the Alienware aesthetic, with side-scrolling items and an enhanced mobile experience. Along with daily login bonuses and weekly promotions, there will be great new ways to earn Alienware Reward Points, exclusive user customization options, and unique content from gaming publishers. Improved forums for quicker posting, new Friends management, one-stop news for “all things gaming” at Dell and, true to its original mission, new community tournaments will kick the site up a few notches.
Starting August 19 at 1030AM (CST), gamers who join or are a member of Alienware Arena can claim a code for a one month membership to Xbox Game Pass for PC (Beta)in the Giveaways section of the website. With Xbox Game Pass for PC, play the highly anticipated “Gears 5” the same day it launches on September 10 or rediscover the Halo saga with “Halo: The Master Chief Collection.” Xbox Game Pass for PC gives you immediate access to a highly curated library of over 100 high-quality games on Windows 10, with new games added all the time.
Dell & Alienware Gamescom Activations
Dell and Alienware will debut its new gaming portfolio ranging from desktops to monitors and peripherals at Gamescom 2019 in Hall 2, C-059 and Hall 7, B-030.
About Dell Technologies
Dell Technologies is a unique family of businesses that helps organizations and individuals build their digital future and transform how they work and live. The company provides customers with the industry’s broadest and most innovative technology and services portfolio spanning from edge to core to cloud. The Dell Technologies family includes Dell, Dell EMC, Pivotal, RSA, Secureworks, Virtustream and VMware.